Client
Duration
Aug 14, 2024
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Design
#
Branding
3 Weeks
A clearer path from first impression to booking A refreshed digital presence that reflects the location, improves trust, and supports direct enquiries.
The Problem
The client needed their website to better reflect the experience guests have on arrival. The existing site felt dated, hard to navigate, and did not match the quality of the beachfront apartments or the expectations of modern travellers. This project focused on guiding the client toward clarity. The structure, messaging, and visual flow were reshaped to help guests quickly understand the offer, feel confident in their choice, and move naturally toward booking or enquiry.
The main challenge was perception. The previous site undersold the property, created friction during exploration, and made it harder for guests to trust what they were booking before making contact.
This mattered because first impressions influence booking decisions. Confusion or hesitation at this stage risked lost enquiries, increased reliance on third-party platforms, and reduced control over the guest journey.
The Outcome
The shift came from simplifying the experience and aligning the website with the real-world stay. Clear sections, focused messaging, and stronger visual hierarchy helped the property present itself with confidence. The result is a site that supports decision-making, strengthens trust, and encourages direct engagement. The client now has a digital foundation that matches their location and supports future growth.
The previous website did not reflect the experience guests have when they arrive at Norfolks on Moffat Beach. Navigation felt unclear, information was difficult to scan, and the overall presentation reduced confidence for first-time visitors.
This created hesitation at a critical point in the booking journey. When guests could not quickly understand the offer or feel assured in their choice, it increased friction, weakened trust, and risked lost direct enquiries in a competitive accommodation market.
After working with us
The refreshed website gave Norfolks on Moffat Beach a presence that reflects the quality of the stay and the value of its location.
The final result is a clear, guest-focused website that supports confidence and decision-making. The experience now mirrors what visitors encounter on arrival, from the beachfront setting to the ease of navigating the property.
The site strengthens trust, encourages direct enquiries, and reduces friction in the booking journey. What once felt outdated now supports the business with clarity, consistency, and a platform built to serve future guests.
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