3 Weeks

A clearer way to present purpose, experience, and offering A refined website that communicates Kurcow Farm’s story, builds trust, and supports bookings, education, and engagement.

Scroll to explore

The Problem

Kurcow Farm needed a website that clearly represented the full scope of what they offer. The previous experience made it difficult for visitors to quickly understand the farm’s purpose, activities, accommodation, events, and education programs as a connected whole. This project focused on bringing clarity and structure to a diverse offering. Content and layout were reshaped to tell a cohesive story, explain each part of the experience clearly, and help visitors confidently choose how they want to engage with the farm.

The main challenge was complexity. Kurcow Farm offers multiple experiences, but the information was fragmented, which made it harder for visitors to understand what was available and where to start.

This mattered because confusion slows decisions. When visitors cannot easily see how experiences fit together or what is relevant to them, it creates hesitation and reduces enquiries across bookings, education, and events.

The Outcome

The refreshed website now presents Kurcow Farm as a unified experience rather than separate offerings. Visitors can clearly understand the farm’s purpose, values, and the different ways to engage. The result is a structured, welcoming platform that supports trust, improves navigation, and encourages confident enquiries. The site now reflects the on-farm experience and supports long-term growth.

The updated website brings clarity to Kurcow Farm’s full offering, from stays and events to education and farm experiences. Visitors can now quickly understand what the farm provides and how to take the next step.

The result is a smoother journey that supports decision-making and builds confidence from the first interaction.