You’ve heard the expression many times before – a picture is worth 1,000 words.

You might think that images are a “nice to have” component that don’t serve much of a purpose beyond looking good and adding a visual quality. But images on your website are actually so much more.

Studies show that websites containing images attract nearly double the views of those websites that are image – free. In a couple of seconds, a well-chosen, engaging image can tell a potential customer what you do, your business size and your level of quality. Images build an instant emotional connection between your business and your customer base and act as storytellers, allowing the viewer to visualize themselves using your product or services. They are the first stage of building a relationship with your customer.

A few important considerations to keep in mind when choosing your images;

Professional Photography Showcasing Your Business

We always encourage our clients to invest in their photography. Utilising the skill and eye of a professional photographer will straight away enhance your website. Seeing images of your team, a job site or skill level of your business can be a huge advantage because it gives your clients a glimpse into your business in an authentic, approachable and relatable way. It humanises the user experience and encourages people to get in touch, simply because they can see exactly what they are getting. 

A mixture of site photos/ product photos / team members and day to day happenings will add fantastic variety and visual interest.

You can check out a great example of this on the new HEH Civil website. Images of the team and developments they are involved with are combined across the site to project a cohesive, professional and genuine picture of a reliable civil construction business.

Quality Stock Images 

Stock images can sometime have a bad name for themselves because there are a lot of terrible stock images out there which have a very synthetic feel them. 

However, with some care and with a clear direction and vision in mind, it is possible to select some great ones which will elevate a site and still capture the interest of potential clients. All you need is a few to create a high quality, professional looking website.

Let The Images Sell Your Service

Utilising images to show how your product works, before and afters, benefits or detailing of your product or service can be a fantastic use of visual storytelling.

Explain to your customer how to use your tool, show them a bathroom before and after the renovation, highlight the quality of materials you use or give them an insight into the look and feel of your showroom. These are all questions a potential customer may have and if unanswered, could prevent them from making the call or making the purchase. It’s easy to add images to your website which remove these doubts and make their decision to engage with you a quick one.

Set your website up to do the hard work by investing in high resolution, high quality imagery. Images present a fantastic opportunity to convert visitors on your website from lookers to buyers.

If you’d like help creating a new website, revamping and old one or simply some more pointers of how you could improve your visuals, get in touch with us today.